THINK: We’re Driver Friendly
- ‘We’re driver friendly’ campaign film, screened in bars and clubs to promote safe driving.
Working from a strong brief and storyboards from Demon, Persistent Peril created this simple yet striking piece of motion graphics for THINK! Our response was to use bold silhouette style graphics as the promo was screened in packed UK clubs, so clarity and a direct message was needed to support designated drivers.
Design and direction: Garth Jones
Producer: Mark Utterson
Creative Agency: Demon studio
Client: THINK! 
Description
In-pub/club video to promote designated driver privileges.
Fields
Animation, Character Design, Motion Graphics
Date
2012
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